If you are a retailer, you want to leverage the most important moment that shopper is engaging with your brand: when they are giving you their money in exchange for product or service. They have your product in their hand, their phone is out and unlocked, they are happily engaging with your sales clerk.
So why aren't you laying the groundwork for the next sale and getting their email address?
Is it because it's too difficult? Do you task the clerk with asking for it? Do you have a display with your website? Do you try using a QR code display, or printing a QR code on the receipt?
The issue with each of these is that there is no easy and seamless method to get the email subscription. Though the moment is optimum, it passes quickly. The shopper walks away from the register. The clerk turns to work on the next customer in a long line. The customer tosses the receipt and never looks at it again.
A ScanSend.Email email subscription QR code or NFC tag handles every one of these issues.
A clerk instructs the shopper to scan a QR code while waiting for the credit card to process and the receipt to print.
A shopper can tap a NFC tag to subscribe just as easily as they pay for their purchase.
Each receipt includes a QR code requesting a survey completion.
But rather opening a slow loading and confusing website, their email client opens up with a pre-filled email with the instruction to send. All they have to do is send.
And your next purchase is already in the works.